4 years ago I found myself with a major problem.

I had a great product which people loved, but despite my best efforts I  just couldn't  get a buzz going. No matter what I did I couldn't seem to tap into a consistent flow of traffic - the cash spending kind.

Sure! I wasted time spent hours on social media, wasting time gawking enviously at the lives of others.

Facebook ads where apparently creating millionaires in a weekend, so of course I dabelled (losing a small fortune along the way).

And I'm slightly ashamed to admit the of amount of time I spent trawling Shopify groups mining for that one tiny (free) nugget of information that was going to make my store take off.

Sick and tired of wasting hours on Instagram and throwing money at Facebook, I was ready to try another approach––so my interest was immediately piqued.

And the best part was, far from being some new fandangled marketing tactic that was having a hot moment.

From what I could see, this strategy they were calling 'content marketing' was just a fancy new name for something I'd be doing for years: Blogging. 

Now, before I share with you what I've since learnt about the dark art of content marketing, aka blogging for profit, let's get crystal clear about something.

If you can't identify a repeatable, consistent, scaleable source of traffic to your online store, you will go out of business.

And I hope for you, that's sooner rather than later. 

The thing is, there are many ways to drive traffic to your online boutique. 

++ You can work with influencers sending out tons of free product and paying small fortunes for photoshoots. Then PRAY it works.

++ You can decide to become a Facebook and Instagram advertising pro, and be prepared to lose money until you work it out. Because that's the reality of paid traffic. Facts!

Then I think you'll be excited to know this is an option. And you'll be interested to learn what I discovered after diving deep into the world of content marketing and SEO (search engine optimisation). 

Search engine optimises (SEO) and promotes the living daylights of out of that content (ethically, of course) so that Google gets wind of how great and relevant this post is for a specific keyword search, and starts naturally suggesting that post in it's search results.

I know I'm making it sound unrealistically simple!

But the reality is, this traffic generation strategy is actually fairly simple.

*Notice how I didn't say it was easy*

Because as you'll discover it's actually based on common sense and logic (which for me, at least made this strategy much easier to stick to)

It took some trial and error, but now I finally understand how to create content that Google loves, I kick myself that I didn't learn this stuff sooner, because this one strategy has been such game a game changer.

I mean, imagine: how would your business grow if you knew how to send thousands and thousands of fresh eyes to your website each month?

And because it's a self study training you'll probably be shocked at just how affordable it is.

If learning how to use your blog to grow your traffic to your online boutique, so you can increase your income really doesn't interest you, I understand if you stop reading now. But if it does, keep reading.

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