There are a few ways that we can work together on a 1-2-1 basis on your fabulous fashion brand, awesome online store, and simply slammin’ online presence. Take a look at my packages below and choose which best fits your needs. If you don’t see what you need feel free to contact me, but –  just a heads up – haute couture costs extra.

Worried that professional marketing services are out of your budget? I’m offering a special introductory rate to new BPL clients. They’ll be gone 1st of January, 2015. So get ‘em while you can.

Brazen Brand Basics: Wickedly, wonderful web copy

Cart Quitter S0S: Cart abandonment series

Email Marketing Maverick: Sales emails that actually sell

Couture Content Marketing: Content marketing done right, yo!

Brazen Social Climber: Social media marketing without the suck

Make Me a Fashion Mogul: *enter at your own risk*

Client testimonials

 

 

Brazen Brand Basics: Wickedly, wonderful web copy

The Brazen Brand Basics package is for you, if:

1. Your web copy is a crying shame. It doesn’t represent your brand, and it makes you feel kinda queasy every time you look at it. But… you have no idea how to make it shine and sparkle.
2. You have incredible designs, but no clue who your target customer is. Your messaging and visuals are all over the place. The lack of order and flow brings you out in a rash.
3.  You’re ready to fix the ‘shambles’ you call your website. It’s about time you invested in the success of your business and hired a pro.
4. Your product descriptions are letting your brand down and losing you sales.

When you commission the Brazen Brand Basics Package – here’s what you’ll get:

• One supped up, super sexy homepage. You’ll introduce new customers to your brand with vavavoom. It’s time to be unforgettable. You’ll also get email subscriber opt-in copy that’s pingin’ & poppin’ – so you can build that money-making subscriber list right from the get go, yo!

• One about page that is so: on brand, so on point, and so YOU – you’ll breathe a sigh of relief. ‘Cos finally, what you and your brand are all about makes sense to someone other than your BFF and ya mama (who was just pretending to get it!)

• One FAQ page which answers all those questions you spend three hours answering in triplicate each morning BEFORE you actually start working on your business. If you’re not getting those emails (because noone knows who you are or what you do…), then you probably need the Make Me a Fashion Mogul package. #justsayin

• A contact us page which levels up on that generic *yawn* form, that gives absolutely no-one whatsoever an incentive to get in touch with you. Yeah! like the one you’ve got now. Hey… don’t shoot the messenger…  just change the message.

•  One other page of your choice: team page, special project or initiative, etc. Tell me your brand’s secret sauce, and I’ll make sure you have copy that explains it with panache and a crystal clear CTA (call to action).

• Brazen Bonus 1: I’ll re-write four of your product descriptions. You’ll have a template you can run with to turn your blah product descriptions – which don’t do a damn thang to sell your awesome designs – into powerful prose. It’s time to cleverly lead your potential customers over to your checkout cart. Because, correct me if I’m wrong, that’s kinda the point, right?

• Brazen Bonus 2: you’ll get a 30-minute complimentary “ask me anything?” power hour. We’ll focus on solving one marketing challenge you have in your business. Many clients use this power hour to help them get clear about what type of content to create for their newsletters. But how you use this time is up to you.

Every word I craft for your website is designed to sell. Not in an ‘gross, tacky way’, but in an: “I’m a professional fashion/accessory designer who runs an online fashion business that actually makes M.O.N.E.Y!” – way. So, if selling makes you feel icky or rubs your chakras up the wrong way, then I’m probably not your girl.

Brazen Brand Basics Package Investment – Starts at $1295     Contact

 

Cart Quitter SOS: email marketing that’s as good as gold

The Cart Quitter SOS package is for you, if:

1. Your customers get as far as adding your products to their checkout cart, but they don’t get to the stage of actually giving you their money.
2. You want to work on building relationships with potential customers –  who have already given their vote of confidence by ‘nearly buying’ your products, but didn’t quite make a purchase.
3. You realise that if you can convert just 25% of the people who add a product to your checkout but leave empty handed, you’ll add a nice chunk of change to the right column of your P&L sheet each month.

When you commission the Cart Quitter SOS Package – here’s what you’ll get:

• A 3-part cart abandonment sequence designed to close the sale. Discover how to win back those customers who put your product into their shopping cart but did not checkout. And learn how to do it without giving ridiculous 90% off discounts like some desperate person. Eeeww.

All the major fashion brands use this tactic to win back lost customers and cash. So, if you’re ready to do what your competitors don’t to experience the results that your competitors won’t – then this is for you.

Cart Quitter S0S Package Investment – Starts at $395   Contact

 

Email Marketing Maverick:  The Cayman Island Strategy

The Email Marketing Maverick package is for you, if: 

1. You have the email addresses of your previous customers, but, have no idea what do with them?
2. You have a list of email subscribers. They haven’t bought from you, but, then again, you haven’t asked them to. You want to start building a relationship with your potential customers and brand fans so buying from you becomes a natural progression.
3. You been mailing your list, however, this has not resulted in extra sales, in fact, it’s just resulted in unsubscribes. You’re sick of wondering what you’re doing wrong–you just want to get it right. Quickly.

When you commission the Email Marketing Maverick package – here’s what you’ll get:

• Six bang-on-brand, relationship building sales emails. Sell effectively and consistently, and start planning that trip to the Cayman Islands. Apparently, they do good offshore banking. And, you know, you gotta find somewhere to put all that extra dinero, right?

• You can also split this sequence up into three ‘wake up’ emails, and three sales emails. ‘Wake up’ emails are designed to re-engage previous customers and get them spending with you again. Why? Well it’s not rocket science. It’s easier to get previous customers spending with you again than it is to win new customers. We call this “eating the low hanging fruit”, nom nom nom.

• The content and frequency at which you’ll send these sizzling sales/wake-up emails is up to you. We’ll parlay to decide on the most effective approach for your brand, products and business objectives.

Email Marketing Maverick Package Investment – Starts at $595   Contact

 

 

Couture Content Marketing Strategy: Content marketing done right, yo!

The couture content marketing package is for you, if:

1.  Your marketing budget is a little light, i.e. you don’t have a ton of cash to spend on paid advertising.
2. You want to learn how to drive more targeted visitors back to your website without spending a fortune on Google or Facebook ads.
3. You want in on some of this profitable content marketing mojo. You’re ready to create the content assets yourself, or invest in a skilled writer. Words like: regularity, continuity and results, make you feel giddy with happiness. It’s about that MF’ing time already!

When you commission the Couture Content Marketing package – here’s what you’ll get:

• Discover how to catch the attention of your target customer (without dropping a fortune on ads). A step-by-step process to identify the best websites for you to become a guest contributor. Then, learn how to come up with fantastic guest post content you can create in just a few hours.

•  An 8-week content marketing plan for your blog and business. Clear direction on how you can repurpose this content for your other social media platforms. Don’t know what repurposing means? By the time we’re done, you’ll be glad you did!

• Find out the secret to connecting with influential blog owners. Learn how to get your guest posts published on well known websites (in front of your target audience). This is where most fashion designers get it wrong, fall flat on their face, and become convinced that content marketing won’t work for them. Don’t be “that girl!” Next…

• The fast track money saving info on where and how to hire good writers and researchers at ridiculously reasonable rates. Learn how to write a rock solid brief so you can weed out the time wasters who will take your money and deliver you crap in a Word document.

• One done-for-you 800 word blog post. This will be your house standard. Your template. The benchmark by which you judge the quality of all your content before you put it on your website.

• Brazen Bonus: Send me your initial outreach email and guest post. I’ll review them both and give you ideas for improvement. We’ll make sure you’re in it to win it.

Wanna really maximise the strength of this package? Use the outreach and hiring skills you learn to get your designs into the hand’s of fashion bloggers, social media personalities and, your ideal celeb customer.

Couture Content Marketing Package Investment – Starts at $595   Contact

 

 

Brazen Social Climber: Social media marketing without the suck

The Brazen Social Climber package is for you, if:

1. You find yourself overwhelmed and unsure how you’re supposed to keep up with the never ending nature of social media? It’s like a full time (unpaid job) Instagram, Facebook and Pinterest et al, Sheesh.
2. Your last 20 social media posts have minimal engagement. Or worse, no engagement. Every other posts seems to say “buy my stuff” – but no-one ever does!
3. You want to stop wasting time on social, and learn how to make it a profitable low-cost marketing channel for your fashion business.
4. You’d hire a full time social media manager in a hot minute. But you don’t have the budget... so you’re willing to roll your sleeves up and get to work.

You’ll focus on Facebook, Instagram and Pinterest, because every fashion and accessory designer MUST learn how to become a Jedi master of these platforms if you want to play in the big leagues.

When you commission the Brazen Social Climber package – here’s what you’ll get:

• Customised marketing strategies for: Facebook, Instagram and Pinterest. Tweak, test and take action – discover which type of content creates maximum engagement and impact with your audience. Rinse and repeat.

• Learn how to curate content around your audience’s interests, and align yourself with your competitors and their audience. Never be left asking yourself: “what the heck should I post today?” –  ever again!

• Discover where to source high quality images (free & paid) that your audience will love. Create a simple content editing and batching system – so your posts are always on time and on brand. Like a pro.

• 10 fully optimised pieces of content for Facebook. Clear instructions for how you can take this content and repurpose it for all your other social media platforms. After that, all you’ll need to do is rinse and repeat.

• You’ll be introduced to the power of social media automation. Discover the tools and timings you need to make social media automation work for you and your business.

• The 30 day feedback flow. I’ll check in on your social media profiles once a week for the next next 30 days. You’ll get feedback on how you can ramp up what you’re doing and improve your results.

• Brazen bonus 1: Take advantage of my complimentary “ask me anything” power hour. We’ll dissect one marketing challenge you’re experiencing in your business. Then, we’ll put our heads together and come up with the perfect plan of action to get that sucker off your to-do list and firmly on your DONE list.

Brazen Social Climber Package Investment – starts at $595   Contact

 

Make Me a Fashion Mogul: Everything above + tax  (Only apply for this is you’re ready to go IN!)

The Make Me A Fashion Mogul Programme is for you, if:

1. You’re tired of searching the internet trying to piece your marketing strategy together. You want a systemised way to work designed to get results.
2. You’re not a copywriter you’re a fashion designer, and you’d like to stay in your lane. You’re ready to invest in a marketing and copywriting professional to give you the marketing assets and support you need.
3. You’re 100% serious about making your online fashion business a success. You’d like to work in a close personal way with a strategist who has a ‘get shit done’ attitude. You want to identify the shortest route to success, and run with it.

WARNING: This is my signature system: It’s not for the feint-hearted or those still playing ‘mogul’. Only apply for this package if you’re a bad mama jama (Papi’s can apply, too), ready to get ALL your ducks in a row .

When you commission the Make Me A Fashion Mogul Package – here’s what you’ll get:

• Brazen brand basics – 5 pages of brand spanking new, hotter than July, web copy.
• Cart quitter SOS – 3 emails that will save sales, fill your babies college fund, and pay for that new ride you deserve!

• Email marketing maverick – 6 sales emails that will have you seriously considering the Cayman Islands as a tax haven (Disclaimer: we don’t endorse tax fraud)

• 10 poppin’ product descriptions that reach through the screen and grab your ideal customer slap bang in their wallet. You’ll love our power hour, where I’ll share with you how you can write product descriptions like this all by yo’self.

• Brazen social climber: Customised Pinterest, Facebook and Instagram marketing strategies – with a 30-day feedback flow

• Couture content marketing – Get a custom strategy that sells and doesn’t suck. Get 4 pieces of killer evergreen content customised to your brand. You’ll have no more excuses, you’ll know exactly how this content marketing ‘ish is supposed to be done.

• Two “ask me anything” power hours. You can use these within 90 days of starting this package.

• Brazen Bonus: If you’re doing paid ad campaigns, I’ll review your ad copy and make sure it’s fine-tuned to crack a wallet open like a high class courtesan on her A-game.

Make Me A Fashion Mogul Investment – Starts at $4’495  (can be paid in 2 instalments)   Contact

 

Please note: All the package fees listed here are baseline rates and may change depending on the complexity and speed of your needs. I.e., want it done yesterday? Be prepared to drop a little extra, as I’m not partial to working all night unless I’m paid handsomely for it! BTW, Neither should do be.

Now let me make something crystal clear.

My consulting and copywriting style is not for everyone. But fear not, I won’t make you sound like me… I’ll make you sound like YOU. My focus and agenda is helping you find your unique voice, so you and your fashion brand can shine like a diamond online.

I don’t take myself too seriously, and I believe that business should be fun. But you better believe — if you become a client, I’ll take the success of your business as serious as a heart attack. This mean, on occasion, you’ll get a little feedback and advice that you didn’t pay for and probably don’t want to hear.  Put on your big girl panties and suck it up. We’re not here to ‘make nice’, we’re here to get you the: recognition, respect and revenue you deserve. If you need your stuff sugar coated, there’s a bakery on the next block.

So, future fashion mogul,if you’re ready to: Look good. Sound good. And sell like you mean it… Decide what service/s meet your business needs, and holla.

Love & Hustle,

xo