rEADY to LAUNCH your ONLINE BOUTIQUE quickly & confidently?


INTRODUCING: The Launch Code training vault

The Launch Code Training Vault is where you'll get access to:

  • A step-by-step, customisable, online boutique launch plan, and 18+ in-depth supporting training videos designed to get you up and open for business in just 8-weeks or less.

Video Training Library Includes:

  • Online Boutique Launch Checklists 
  • Instagram Marketing Bootcamp
  • Customer Profile Masterclass
  • Shopify SEO Training Videos
  • Website Review Examples - watch feedback and make changes!

The training is highly actionable (you'll also find additional resources) so you can be open for business in just 8-weeks or less.  

New content is added to the vault every 2 months, you'll have access & never pay a cent more!

The Launch Code - Brazen Profit Lab



THIS IS YOU:  Focused and confident as you take the steps to brand, build and launch your online boutique (even though you only have 92 free minutes each day... if you're lucky)

THIS IS YOU: Relieved and with waaaayyyy more coins left in your pocket 'cos you didn’t choose a niche as vague as ‘women's fashion'. You knew better (so.... you found your own lane)

THIS IS YOU:  Building your website – the right way, the first time – because you understand SEO basics and how to use this to your advantage 

THIS IS YOU:  Snatching back time with your kids, friends, the human that you co-habit with––because you're no longer trawling Facebook groups in the dead of night desperate for some legit info (you already have an ACTION PLAN)

THIS IS YOU: Up and open for business in just 8-weeks instead of 18 months. Because, really? 18. WHOLE. MONTHS! 

But...That All Depends On What You Do Next

The launch code DIY planner


"The SEO strategies where really insightful, and everything else helped me feel really organized and prepared to launch professionally without taking any shortcuts. I feel ready to go!"

Marquita Ferguson Student & mother

One-Time Special Launch Price Available Today

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If you believe your journey as a new entrepreneur would be much easier and probably a lot more successful if you had access to a proven launch system.

Then not only would you be 100% right, but you'd also be in luck.

It took me years to learn this proven, 3-phase launch system.

But what might interest you is that, it’s never been available outside of my 1-2-1 clients (people like Audrey) that is until now.


Phase #1 BRAND IT - is focused on research and brand development 

Specifically you'll learn:

    How to choose the perfect niche, find your lane, and get clear about what makes your brand utterly irresistible

    Essential things to look for when choosing an ecommerce platform and website theme - especially if you plan to go premium

    Who your ideal customer is? What she wants to buy? And what you need to say and do to get her to buy that from you. Simples. Kinda...

    How to make your website look like you hired a baller designer (when haven't even gone pro on Canva, tut-tut)


Phase #2  BUILD IT - is focused on developing your website the right way

Specifically you'll learn:

  • How to join Shopify & make progress - even BEFORE the slightly measly 2-week FREE trial is up
  • Why & where to focus your SEO efforts before you launch (even if you never do SEO ever again)
  • How to craft product descriptions your customers (and search engines) love
  • How to save $175 by not hiring me to audit your store before you launch - and doing it yo'self!


Phase #3 LAUNCH IT - is focused on launching your store and establishing your presence

Specifically you'll learn:

  • Buzz building tactics that work, pre, during and post launch (many that cost less than a failed ad campaign)
  • How to create a Facebook & Instagram marketing strategy (that generates results - even without paid ads)
  • Email list building basics (which are actually quite advanced)
  • Email marketing strategies that help you convert (subscribers into cash spending customers)


no fluff. no filler. nO PROBLEM!

One-Time Special Launch Price available Today

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See, if you're watching this you currently possess one of the most important elements of every successful business ever built. Momentum. 

In fact, in his excellent book, ‘The Compound Effect’, legendary business thinker Darren Hardy likens the process of building momentum to that of picking up speed on a merry-go-round when we were children.

And after seven years of being my own boss and launching several business – I’ve discovered this to be 100% true.

The exciting thing is, right now, today. Well... you have it. Which is why what you do next is critically important.

Especially if you want to capitalise on it?

That's why I'm writing to you, as I know you’ve just completed the ecommerce business essentials training series, so you've discovered:

  • How to create your action-driven biz plan (even if your bank manager wouldn't approve)

  • How to purposefully pick your niche - then niche down again till it nearly hurts (but you finally have your USP)
  • How to buy inventory like a boss and avoid the main rookie mistakes (which can end up costing an obscene amount of cash)

The reason I spent so much time, energy, and resources creating this free content is because: it's important to me to know that (no matter what you decide to do next) at the very least, you have a rock solid foundation on which to build a credible brand. Though...

...Why so Many ecom 'experts' skip the essentials is beyond me?!?


"loved the ideas for building buzz - most were new to me. Customer care checklist was VERY useful.  Like the User Experience checklist - amazing. Checklists are totally the best part of the whole thing, totally love them."

Dennis Chernenko 

Now don't get me wrong, I would be inauthentic to suggest The Launch Code Training vault is foolproof. It's not.  But now you know what it includes I'm sure you can you see how, in the right hands, it’s more than enough information to make you a competitive threat.

The Launch Code - Brazen Profit Lab

The Launch Code Training Vault is a 100% digital self-study programme. 

And I encourage you to not only open the files online, but to download and print them, as having a physical copy to hand is always really useful. 

Either way, you can access all your files on all your devices at any time you like.


Part planner, part checklist, part video training vault - The Launch Code Training Vault meets you where you are, so you can plan your launch, your way.

It takes your entrepreneurial spirit, then helps you channel that drive and ambition towards the right tasks in the right order, so you can achieve your goal.

Then the good news is, you can access The Launch Code Training Vault.

It’s a bit like having a coach - just without the 4-figure invoice.

No doubt the expert tips scattered throughout 10x the value of The Launch Code and make it a no-brainer. But even still, when you consider everything that's included, even you'll be surprised at just how affordable it is.

Special Launch Price: normally $197 -Today Just $77

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"Wow - looking good and I am a systematic person, so this is right up my alley!  

This is great information!!!  I am planning to launch just on FB for now, but see how valuable this can be down the road"

Caprice Cline Stay at home mom & artist

Bonuses! 4 brazen businesS boosters

Each of these boosters where carefully created to give you a deeper knowledge and increase your skill in one of the core areas it's important to master as an ecommerce entrepreneur.

Brazen Business  Booster #1

This is where you get access to my Brazen Business Plan. Nope! It's not bank manager approved, but it gets the job done (and that's all that matters)

Brazen Business Booster #2

This is where you get access to my Brazen Niche Finder - use this document to help you dial in on your product, brand, and ideal customer (get this wrong, and it's back to square one)

The Launch Code Playbook

Brazen Business Booster #3

This is where you get access to my leverage your launch idea generator  - modern marketing strategies that are working now + supporting 30-minute audio masterclass  (this worksheet & audio alone is worth the full price of this Playbook)

Brazen Business Booster #4

This is where you get access to my Mindset & Money 101 - how to manage your mindset and take care of the dollars & cents. And launching IRL (in real life) - how to launch your store, without losing your job or significant other (worksheet)


"So I am reading this case study about me and like seriously I'm in tears. When you are going through everything you don't notice time or space you just get shit done. It's hard and it's still hard but seriously without you I wouldn't have started at all. I took a serious fucking risk. And I know I'm not in Neiman Marcus or Harrods yet but I made it happen. 

Like seriously I created something out of nothing. And with little money. Thank you from the bottom of my heart ." (update as of late 2019, she's stocked in West Elm)"

Aycee Brown -Sleep expert, Entrepreneur and medium

Get Started Today Start Making Progress Tomorrow!

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 ...I DON'T CHARGE AN ARM & A KIDNEY FOR IT (even though I could!)

But before I bore you with my whole life story, I should probably introduce myself. 

Hi, I'm Stacey Brazen!

Location independent, Ecommerce business owner and business consultant (who's still a London bird at heart)

And this is a very brief overview of how I ended up here, pretty much giving the farm away. See, only a few short years ago I was exactly where you are.


Full of enthusiasm and big ideas about my online store, what I was sorely lacking in was structure, vital skills, or any kind of strategy.


This meant the learning curve for me was slow, long and at times VERY damn expensive.


Working so hard and failing so miserably also had a knock-on effect on my confidence and self-esteem.

In all honesty, when you get into the check and balances... my investment came out at an awful lot more than it would have cost me to get expert help a lot sooner.

The thing was, at that time I didn't have the cash to hire an ecommerce coach.  And even if I had, most of ecommerce guru types I came across, at some point––sooner rather than later.

Started to do weird, spammy, unethical stuff that made it a complete hard NO I would ever hire them to help me get ahead.

The Launch Code Playbook - Brazen profit Lab

i enrolled in the 'school of hard knocks', but you don't have to!

So for me, it was a baptism of fire, and at times, the going was tough.


But experience is a great teacher, and luckily I’m the most stubborn entrepreneur I know, as I just point. Blank. Period. Refused to give up.

Real talk! If I priced The Launch Code Training Vault  to reflect it's true value, it would be out of the easy reach of those who need it the most.

But at this price?

Pffff... at THIS price we level the playing field.


The right information is available and affordable to EVERYONE who needs it, no excuses.

So the only question is left is: how badly do you really want it?

get instant access to the vault (even at

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Stress free (no harm no foul) refund

The refund rate on the Playbook is incredibly low. However, if you're truly unhappy with what you receive, reach out within 48hrs of your purchase for a full quibble free refund. After this time all sales are final. Still got questions? Email: stacey (@)

What if I'm already launched & other FAQ?

I’m already launched - will the playbook still help me?

How long will the price stay this same?

How long does the Playbook take - can I do it faster/slower?

What if I need additional support?

I could learn how to do this on my own?

Why should I buy from you instead of the other Shopify guru dude?

What if I buy the Launch Code Playbook and think it sucks?


"I loved how easy it was to read, it flowed so well and was very insightful. The parts I really found helpful where the website theme selection, brand voice and user experience questionnaire

Pathkrithi Joy - Designer

Special Launch Price: normally $197 -Today Just $77

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The Launch Code Playbook kicks ass, but only if you do!  #truefacts

I’m excited to share some of those success stories, but before I do I think it's really important to clarify that just like Richard said "The Playbook is a brilliant tool'.

However, it is just that, a tool.  It's not a miracle, turn-key solution. 

And it's important you realise downloading the files is where the work begins, and not where it ends.

Like Audrey so eloquently said, "ecommerce success is a process and a funnel".

how to launch online store


Brilliant tool you've created, Stacey! I totally loved it. Have a lot of friends looking for startup advice I'd  recommend this to. I Would like to know more about how to accept online payment and the best metods to use and recommended companies as well as their charges.

Richard McCartney Designer and accountant