With the holiday season just on the horizon, any minute now the world is about to explode in a flurry of sales, promotions, offers, and commerce. And, if you own an online store and you're not already planning (and executing) your ecommerce marketing strategy, then... and excuse this cliche, you're leaving money on the table. . Free Bonus: Click the button below to download a free checklist that will help you prepare for your Black Friday sale. … [Read more...] about 3 Ways To Crush Your Next Ecommerce Sale

Did you know that if don't have a crystal clear idea of who your customer avatar is, your online boutique is 81% more likely to fail? 81%. Yikes! *Click for instant access to your customer avatar worksheet* While nowhere as fun as rockin' Instagram, there's no skirting the fact that the foundation of any solid marketing strategy starts with creating your ideal customer avatar. Why? because it will impact virtually every aspect of your … [Read more...] about Customer Avatar worksheet: The Secret To Strategic Selling

How to promote your online store? Hmmm... that's the million dollar question. One I'm asked every day – quite often by new store owners who don't have the budget, skill, or sticking power needed to hit a home run with Facebook ads. Never fear In this post I share 25 actionable, affordable, ways to drive traffic to your online boutique. And because I appreciate we all learn in different ways ( I'm totally a visual learner) you'll find there … [Read more...] about How To Promote Your Online Store: 25 Tips, Tricks, & Savvy Insider Hacks

In this quick tech how-to video, I'm going to show you how to quickly and easily optimise your Youtube videos AND make them clickable. Why is this important you might ask? We'll if you're creating video content for your online boutique, but... you want to drive that traffic back to your online store, then learning this quick tweak with make it even easier. Click PLAY and dive in. Have you signed up to join us for the 4-week Blog Your … [Read more...] about How To Add Clickable Links To Your Youtube Videos

You'd be forgiven for thinking that Twitter is a sales graveyard when it comes to Ecommerce. Coming up with the ideas and motivation to promote your physical products on a heavily texted based platform, can be exhausting at the best of times. And this is why most small store owners give up after a little effort gets them no traction. When it comes to using Twitter for eCommerce...... you have to move strategically. This pray and spray … [Read more...] about Twitter For eCommerce: How To Use Twitter Chats To Engage Your Ideal Customer