What If I Told You There Was A Road Map To Help YOU Create The Brand & online boutique Of Your Dreams

And, if you followed it, in just 8 weeks, your business would have more visibility, customers and cash than ever before….

The FMA:Community™ starts again January, 2016 – only 10 places  

If you dream of creating a smokin’ hot brand and running an online business that consistently makes $5k+ a month, whilst achieving that all too elusive work/life balance – because you have business systems that work – then you’re in the right place.

All this and MUCH MORE, is possible for you as fashion entrepreneur and online boutique owner!  But if up until now you haven’t been experiencing the results you want, and you feel confused, frustrated, and like everything you try doesn’t WORK, then I can understand why you might feel like quitting and giving up.

How do I know?

Well surprise, surprise I’ve been there too!

Hi, I’m Stacey a marketing coach and business mentor who specialises in working with independent fashion brands and online boutique owners – but it wasn’t always like that.

10 months ago I transitioned Brazen Profit Lab from a business that worked with eCommerce merchants in a variety of niches, to strictly working with fashion and lifestyle brands. But if I’m honest, the transition was anything but plain sailing…

In fact, it was so rocky, I went from 3 members of staff, to 1, as I watched my once successful business start to tank. There were more nights than I care to remember where I felt like giving up this ‘new direction’ and just going back to what worked. Or, getting a ‘real’ job, even.

I was two months away from going broke, and if you’re solely responsible for creating your income then you know how petrifying that reality can be.

The motivation for changing the direction of Brazen Profit Lab had been simple: I wanted to work with clients who loved their products and their customers, and weren’t just allllll about the money honey. And I wanted more freedom and choices around how I spent my time. But there was one majorrrrr problem I hadn’t quite accounted for…

Everybody likes to get paid, don’t you?

Many of the biz owners I spoke to received less than 100 unique visitors to their website per month. Had piddly email lists of 5 to 20 people. And I nearly fell off my chair when I realised how many were making less than $500 in sales per month. It was clear to see why they couldn’t afford to hire me (or anyone else). In many ways, you couldn’t really call what they were running a ‘real’ business…

The reason I came so near to going broke was: the people I loved to work with -emerging indy designers and fashion entrepreneurs, just like you, couldn’t afford my monthly consulting fees. With my lowest retainer standing at $2k per month, hiring me to help them grow their business was just out of their reach. Period.

It’s hard to spend money when you’re not making any

For a  few nail biting months, it looked like I’d made a MASSIVE mistake and would have to go grovelling back to my old clients asking them to take me back –  at a MASSIVE discount.

So I began to ask the question: What if I could shift the way I delivered my expertise? I mean, just ‘cos you’ve always done things a certain way, doesn’t means things needed to stay that way, right? Especially if it’s not working. I began to look for ways to make working with me more accessible to the people who needed it  most, but the most important thing was, what ever I did had to:

Met you at the place you currently are in your business.

Give you the type of support and expert advice you need to get to the next stage.

Exploit my experience in group training and running workshops (because I’m badass at it!)

And BAM! just like that, things for Brazen Profit Lab started to experience an upward turn, and here’s why…

group coaching is powerful.

Instead of just offering done-for-you marketing services, I began to offer group coaching programs and 1-2-1 intensives, that taught fashion entrepreneurs modern marketing techniques and online skills and strategies essential to success of their online business. All without without sacrificing the level of support and guidance that makes hiring a great consultant an indispensable asset to any business.

And that, darlin’, is how Fashion Mogul Academy was born.

Now I get to work with and help hundreds of fashion entrepreneurs and online boutiques owners, teaching them how to build buzzing brands and profitable online businesses – without either of us going broke! It’s a win-win.

Interested to discover how FMA:Community™ can help transform your struggling online boutique from unknown to unforgettable? Then read on to find out what’s included in this truly valuable program, and what previous participants and clients have had to say about working with me.

Who is FMA:COMMUNITY™ FOR?

Fashion Mogul Academy group coaching is for fashion entrepreneurs and online boutique owners, who:

Want to experience business success and financial freedom – without working 12 hours per day (including weekends)

Are fed up of trying to work everything out on their own and ready to acknowledge they need help

Want to sell products and make money (and accept they need to master marketing online skill to do that)

Want to build a buzzing, brand that’s commercially successful while remaining ethical.

Would get value from belonging to a community of entrepreneurs just like them, while having access to the support of a marketing coach who has repeatedly worked with 6-figure brands.

What is included in the FMA:Community program?

• An optimised website with product descriptions that helps you get found in search (yep, that SEO stuff!) turn your website visitors into money spending customers
• You’ll create a data-driven Facebook & Instagram strategy that increases followers & engagement (even if you’re not ready to spend on ads  yet!)
• Killer content marketing strategy + a clear outline of your publishing schedule for the next 8 weeks (including guest posts)
• How to get the attention of online influencers with on-brand messaging and a tried and tested outreach system (that works!)
• Plus, much, much more.

Weekly group coaching calls (+ recordingS)

Group coaching are structured training programs designed to teach you modern online marketing techniques and clear cut business systems, so you can work more effectively & profitably help in your online business.

You enjoy access to expert marketing training and advice, at a fraction of the cost of 1-2-1 consulting or contracting individual marketing services. And you also benefit from the questions, experience, and support of a community of entrepreneurs all focused on growing their business, just like you.

Below is an example of what you can expect when we work together week-by-week,  to level up your business.

WEEK 1: On site SEO 101:

Discover how you can tweak your websiteso your products can be more easily found in Google by customers. Basic search engine optimisation doesn’t have to be confusing or expensive, but without it you’re already at a disadvantage in a hyper competitive saturated marketplace.

By the end of this module, you’ll understand.

How to make your website easy to navigate, and what you need to do to get your visitors past your homepage into the deeper pages of your website (where the money is made!)

 How to make some basic SEO fixes for your: page titles, meta descriptions, images and product descriptions. ‘Cos let’s be straight here… if you’re not ranking you’re not banking!

 Brand continuity matters. We’ll review your website and social media presence to make sure they all reflect your brand and attract your ideal customer.

 

Week 2:  Build that list, yo!

If you’re not list building your competitors will leave you in the dust. There I said it. This week we’ll focus on creating a killer opt-in offer that compels visitors to your website to give you their email address. Yes! You can offer discounts and “be the first to know blah blah blah”, but c’mon. when was the last time you dropped an email for an offer that weak?

By the end of this module, you’ll understand:

 Understand why it’s of critical importance that you build a list of subscribers, ASAP.

 Understand the best places to position opt-in boxes, and understand the power of the dreaded pop-up.

 Have tons of ideas for your lead magnet – i.e. the ethical carrot –  that you’re going to dangle in front of your ideal customers to compel them to join your mailing list.

 

 Week 3: Facebook marketing for fashion types

 There is no denying that since going public Facebook have stuck two fingers up at the entrepreneurs who have taken the time to cultivate their community on the platform. Organic reach is lower than it’s ever been. And more and more businesses are struggling to justify the time investment it takes to make Facebook profitable for them. In this FMA module we’ll break the code of how to make FB pay you back double what you pay her. #win

 By the end of this module you’ll know:

How to quickly build up the ‘know, like, trust factor’ with your Facebook marketing

 How to smoke out your ideal customer in FB groups and communities (even from your competitors page). Got a problem with that? Remember this is not personal, it’s business.

 How to get your FB fans off the platform and on to your website AND your mailing list – where you have their full attention.

 

 WEEK 4: Instagram + Pinterest power plays

Instagram and Pinterest cannot be ignored in the modern marketing mix. Such visual platforms make it easy to create interest and awareness about your brand and product and, have been statistically proven to outperform FB when it comes to FREE conversions, i.e. you don’t pay to advertise, but you still make money. However, you’re just being foolish if you think those platforms will stay that way.

 Between FB, IG and Pinterest, you could be forgiven for forgetting you are in fact a ‘business person’ and not a social media junkie  – as you spend soooo much time on it. And that’s where repurposing content and automation will save you several hours each day – helping you get some of that work life balance you’ve been missing back.

 by the end of these modules, you’ll discover:

   Simple ways to trick out your profile and make sure people know you’re open for business

 How to grow your profiles with targeted likers, who are engaged, responsive and trained to click your links and go where you direct them.

 How to create social media content that stands out, is bang on brand, and promote your products (without coming across as sleazy or desperate)

 How to make sure the marketing assets you create for your business generate trackable results. I’ll share with you systems to work smarter not harder, and you’ll discover why ‘repurposing’ is not just for chinese takeaway containers!

 Which automation tools and built in features can help you pre-schedule your social media marketing at the times to have the maximum reach for your target audience.

 

 Week 5+6 Traffic & content strategies

 How many website visitors are you getting a day? 30. 100. 250. Actually, the specific number doesn’t even matter, all that matters is your answer to *this* question. Are you making enough money from your online fashion business to give you the lifestyle you dream of? If the answer is no, and assuming you don’t have a product problem, then you have a traffic problem.

 What that means is, you can stop obsessing that you’re crap at business, and start figuring out what the heck you’re gonna do about that?

In this module, you’ll cover:

 Strategic content marketing done right. How you can come up with a content marketing strategy that drives traffic and sales to your business for weeks and months to come. If you’ve been putting off blogging, I’m going to show you how to get started the right way the first time.

 The perfect anatomy of a killer blog post, and how to plan the pillar content you are going to create for your site. You’ll also get a content creation and publishing schedule calendars, so you’re never left wondering ‘WTF to write about?’ ever again.

 How to get more eyeballs on your content! You’ll learn the ‘content spotlight system™, and discover a simple process you can use every time you create new content to make sure the right people see it.

 How to leverage the power in other peoples audience. Discover the best blogs to contact for the best results, and exactly what to say to get your guest post accepted first time.

 

 Week 7 – How to be in Fashion: PR 101

 Times have changed. The days of hiring a model, stylist, photographer and MUA via their respective agencies is no longer the only way to create incredible campaigns for your brand. And thank heavens for that, because when you’re just starting out these campaign costs can obliterate your marketing budget in less than 24 hours and put yo ass in debt.

 But you still gotta have fantastic imagery, right! And that’s where brand ambassadors and collaborations get you further, faster, than you could ever hope to achieve on your own. But that doesn’t mean traditional PR is dead. Far from it. It’s just evolved and changed, and as a fashion entrepreneur…  it’s to your benefit.

In these modules, you’ll discover:

   How to identify brand ambassadors for your fashion empire. You’ll know what to look out for, what to avoid, and how to make sure your collaborations are mutually beneficial

 How to get the attention of ‘in demand’ people. The bigger the audience, the harder it is to get a ‘yes!’, but you’ll learn a three-step outreach and engagement system you can use to get on the radar of your perfect brand collaborators.

More than just press releases and invites to fashion shows, you’ll learn how to create buzz around your business and make it a hot story.

 

 Week 8  – Review week

 You’ve covered a lot in the last 7 weeks, in this week we’ll review the challenges you had, things you got stuck with or think can improved, and this successes you’ve had with everything you’ve taken action on.

This week is all about tying up the last 8 weeks, taking stock of your progress,  and preparing yourself to start working your plan of action. The great thing is, you’ll be able to stay connected with the new friends and network you made in the Fashion Fast Lane FB group.

The finer details of your coaching program:

8-weekly  group coaching calls. 40 minutes training and 40 minutes coaching. You will receive training, strategy, feedback, accountability, and support to create the highly profitable online business you desire.

1 x 45 minute 1-2-1 session with me. This session must used either during the duration of the group program, or within 2-weeks of the program ending.

Private Facebook group for course members to network and support one another, I’ll also be in there daily ,posting interesting helpful content and answering your questions, so don’t be shy.

Time saving resources to help you plan your strategy – because failing to plan is planning to fail.

Recordings of all the group coaching calls, so you can listen to them as many times as you want in your own time.

There are two weekly groups – Brazen Group & Lab Group – Groups are limited to 20 people per group

IT’S Bonus time, GAWJUS!

 Bonus 1:  Digital day planner and entrepreneurial scorecard. These will help you do your highest value tasks each day. You’ll also get a done-for-you digital growth calculator. Quickly work out percentage growth (or loss) in every area of your business in seconds. Never be confused about what is or isn’t working, ever again. It’s time to stop acting like a circus juggler and get organised. Face Value: Priceless

 Bonus 2: Get a basic SEO website audit from my SEO specialist for £175, down from his usual £300

 Bonus 3: Ready to use content editorial calendar and content promotion checklist. Plan out your content in advance and know exactly what you’re going to do to promote it, that’s what the pros do! Face Value: $50

 Bonus 4. The Black Milk report contains 17 insanely effective marketing strategies you can start today. You’ll get a free copy. These are the same strategies Black Milk used to create the megalomania which has turned them multi-million dollar global brand in less than 7 years (started with $10 in cash) Face Value: $19

 Bonus 5: 4 hours of half-priced 1-2-1 coaching with me – it’s time to zero in on you and your business and NOTHING ELSE. Face value: $1000

 

 

Need a clad iron gaurantee that FMA:Community™ is right for you?

We’ll that’s kind impossible to give, but here’s what I can gaurentee: if within 14 days of starting the program you think you made a gigantic error in judgement, can’t stand working with me, or are not diggin’ the group consulting dynamic. So long as you’ve attended at least 2 group sessions, and had your 1-2-1 session with me (if you take the upfront payment), I’ll happy refund you either 50% of your upfront fee, or cancel any remaining monthly payments, rip your contract up and throw it in the bin.No drama. Life’s too short.

That’s my gaurentee to you. This program is not for everyone, I know that, and I only want you on it if you feel like it’s for you. Point.Blank.Period.

*special black friday 50% off offer. I payment of $997, or 4 monthly payments of just $300*

just click on the fold buttons to immediately get the discounted rate, good through till 1st December 2015.

Select one of the payment options below, and JOIN THE PROGRAM TODAY!

FMA:COMMUNITY™ Investment  – $1997 USD paid in full

 Payment Plan available

$600 per month – 4 payments

 

Have questions about the program? Want to make sure it’s a good fit for you and your business?

Schedule a complimentary decision making session to make sure the FMA:Community coaching package is the right fit for you.