There is no getting away from the fact that Etsy is a marketplace. A big, bustling, open all hours marketplace. And like a traditional marketplace - unless you’re very, very established, you’ll have some days when sales are booming and you’re already planning your retirement in the Bahamas. And other days, okay, weeks, months - […]
11 Ways to Supercharge Your Profits With eCommerce Email Marketing (pt 3/3)
If you read my first two articles in this series, you’ll know I started out by crushing all your eCommerce merchant excuses for not using email marketing to grow your business. Then, I gave you 10 proven techniques for building your email list, and in this final part of the series, I’m going to share […]
10 Winning Email List Building Strategies eCommerce Business Owners Can Start Today (pt 2/3)
I’m going to skip the preamble, the attention grabbing opening, and get right down to the meat and potatoes. If you’re an eCommerce business, and you want to ramp up your email marketing efforts, here are 10 winning strategies that have been proven to work. On your marks. Get set. Go! >>Miss part one of […]
9 Profitable Reasons Successful eCommerce Businesses Focus on Email Marketing - and why you should too! (PT 1/3)
I remember it clearly. My consulting client had just spent 10 minutes lamenting on how unsuccessful her eCommerce marketing campaign was. Then she asked me… “What one thing would you suggest I do to get long-term results?” Without hesitation, I replied… …”email marketing. Build your list, and start sending email”. Why am I on a […]
