Make Me a Fashion Mogul Programme *Beta
This is an 8 week marketing mastermind and group coaching programme for independent fashion & accessory designers
Programme outcomes: The goal of this programme is to help you increase brand awareness, customers and profit, in a way that is sustainable and aligned with your brand and lifestyle goals.
Group call: This will take place every Thursday, 9-10.am, ICT. The mogul weekly challenge which will get you these outcomes is set on the call. Miss the call, you’ll miss the challenge.
Please try to make every call, if you miss more than 2 calls without giving advance notice you may be asked to step down from the programme. This cyber jam will take place via Google Hangouts.
You’ll be sent an email after the call detailing the challenge and the completion date. This email will also include any resources or worksheets needed for that challenge.
1-2-1 Coaching: During the 8 programme you also get two 30 minute 1-2-1 coaching sessions with me. We’ll arrange these calls at a time that is mutually agreeable, and focus on one agreed topic.
Coaching programme schedule
Week 1: December 4th, 2014
Week 2: December 11th
What to expect: Weeks 1/2 will be focused on your web presence. We’ll look at your online branding, your web copy and product descriptions, and how you can tweak your website for maximum sales conversion. We’ll set your personal business objective for the next 90 days.
Week 3: December 18th
Week 4: December 30th - *This is a Tuesday*. I don’t think such a long break betweens calls is good for momentum, so I’ve scheduled the earliest reasonable time after x-mas and before new year.
What to expect: Weeks 3/4 we will focus on your social media presence, and help you create a customised strategy that works for your business goals and your budget. There will also be a break for Christmas.
Week 5: January 8th, 2015
Week 6: January 15th, 2015
What to expect: Weeks 5/6 we will focus on outreach, relationship building with your customers your fans, and identifying style influencers/brand ambassadors to regularly work with your brand. We’ll create an outreach and followup framework and start building those relationships.
Week 7: January 22nd, 2015
Week 8: January 29th, 2015
What to expect: Additional implementation weeks. Revisit anything you did not get to finish in weeks 1/6. Make sure your web copy and product descriptions are SEO optimised and tweaked to sell. Tighten up your social media strategy, measure results, and make sure you are working as efficiently as possible. Perfect your outreach and followup framework. Review your goals and analyse your results.
This is the time to ask questions in the forum, get feedback, make further adjustments, and really benefit from the collective wisdom and experience of the group.
Other details.
During our weekly Thursday call we’ll discuss the focus for the week, then set the mogul challenge for you to complete. Anything you’re not sure of? please ask me during the call. If it’s more personal, please email me.
Although results will be varied, if you take action on the things you learn and discover during the programme (providing you have a good product) increased brand awareness and profit will both be an inevitable outcome.
Due to the time of year you may not see some of your best months immediately (straight after Christmas), but our goal is to create a system for marketing your business that is built to last (long after we finish working together), and keeps on generating greater results the longer you’re consistent with it.
Interested?
I can work with a maximum of 6-8 people. Applications closes on Tuesday 2nd December, 2014.
Investment: Your time, commitment, focus. Your willingness to give an honest testimonial on how you found the programme and the results you achieved.
Here’s what you should do next if you wish to be part of this programme:
Email stacey@brazencopywriter.com with the subject heading: Make me a fashion mogul programme
Please include in the body of your email:
- The url of your business
- The exact number of online sales and revenue generated from the business in the last 3 months
- Your financial and social goals for the next 3 months - please give numbers.
- Daily traffic (unique visitors to your website). Please get this data from your analytics.
- Why you think now is a good time, and this is a good opportunity to improve your marketing and grow your business?
Also, feel free to ask me any questions you might have. Once I’ve received your application I’ll be in touch with you.
See you on the inside.
Love & Hustle,
xo
