I know, I know coming up with Instagram reels ideas can be daunting. Especially when you see the creativity and high production value of the content some brands are putting out.
That’s why in this post I want to share with you 3 Instagram reels ideas that are easy to execute, yet highly effective in attracting views, clicks (and sales) to your profile.
The best thing about these Instagram reels ideas is you don’t need any fancy equipment. If you have a smartphone, a ring light (definitely helps), and a pre-planned list of all the clips to shoot, then you’re ready to go.
Seriously, when it comes to creating great video content planning is everything.
But before we dive in I think it’s important to get clear why you can’t afford to ignore reels right now, even if you want to. And TRUST ME, I wanted to for the longest time.
Well simply put the reality is, Instagram has been a pay-to-play platform for a while.
Even brands who have built huge audiences organically really struggle to get the sort of reach and engagement they would expect. And that is because Instagram want them to pay to reach that audience now.
It sucks, but it is what it is.
That said, occasionally Instagram has moments where it’s a gold rush again, like when they release a new feature.
Why? Well Instagram are focused on promoting that new feature and give preference in the feeds to those content creators using the latest feature. This is why it’s a pretty big Instagram marketing mistake to ignore it.
Reels will be old news (with no algorithm preference) soon, so if you’ve dabbled or not committed, or been too scared to start then these ideas for brands are designed to get you inspired.
3 Instagram Reels Ideas
Show styling options
Use Instagram reels to show 3 ways to style the same thing.
This type of reel is great because it shows potential and existing customers how to get more from their item. You can also keep it super simple and show how to pull an outfit together using pieces you sell and pieces you already own.
Check out these Instagram reels ideas as they show both of these types of content in action.
How to pull your outfit together
One piece worn multiple ways
This is another example of a really simple reel you can create. Imagine having several fun reels like this doing the rounds for your brand. Quite simply put, they’re a traffic magnet!
Put on a Fashion Show
Put on a selection of looks from your boutique and do a fashion show. Outfit dept really went to town with this Istagram reel idea, but you don’t have to do as many.
Creating this is as simple as changing outfits, setting up your phone, and taking the same clip in different outfits. Voila.
What I would say is make sure to ask a question to get more engagement. Something like, which of these looks do you love? works well
This concept works equally well with other types of products. Check out this Instagram reel idea that’s great for jewellery brands, the only limit really is your creativity.
Answer FAQs in a fun way
As business owners we get asked the same question often on repeat.
Creating a quick informational reel is a great way to answer your most asked questions, and the best part about this Instagram reel idea is that you can send this link as many times as you want.
Check out this example. Whilst this content creator is teaching about Instagram marketing this exact same process works with anything you want to share information on.
So that’s it guys, 3 Instagram reels ideas and also examples so you have visual inspiration and don’t get stuck.
Instagram reels, it’s hot right now, and if you really want to get more bang for your buck on the ‘gram right now, you’d be crazy to ignore it. Let me know which of these you plan to follow down in the comments.